The busy Spring has slowed us down a little but we are still thinking about what makes a great libvid. This one from Coventry University, nominated for Best Documentary, does something that I’m obviously very fond of, it lets the students (or the public, the patrons, or whatever you call your library’s users) tell their peers how they feel about their library. It is taking word-of-mouth and amplifying it while still covering all the services that the librarians want to show the students. All without a on-screen librarian to fill in the details. Admittedly it does run a bit long and the soundtrack is a little too soothing but I think a snappy remix is definitely possible. And I wish my library had cool looking towers!
Letting the students do the selling
27 04 2010Comments : 1 Comment »
Tags: Coventry University, documentary, library services, students, UK
Categories : Best Documentary
Student endorsements, what could be better?
16 02 2010The power of the endorsement, and its good friend, word of mouth, has been known to the marketing world since the very first widgets rolled off the assembly line. It is something we all know. If you do a good job helping a patron, or teaching a class, word will spread and it will bring more patrons, or classes, in to the library. Of course we can’t hire celebrities to sing our praises but we do have students and, as peers to our target audience, they can be pretty effective.
That’s the idea behind this video, Librarians: Pretty Incredible from Colorado College’s Tutt Library, which is nominated in the Best Documentary category. This video is part of a series featuring five thesis students describing their library experiences and how the college’s librarians helped them through the research process. Getting this kind of endorsement on video is a great outreach technique.
Anyone else doing something similar?
Comments : Leave a Comment »
Tags: colorado college, documentary, endorsements
Categories : Best Documentary
Hitchcock
Coppola
Iñárritu
